Explore Services
Explore our range of services designed to help you move forward with confidence, wherever you're headed next.
I don't arrive with a pre-packaged solution. I arrive with the right questions.
Every engagement starts with understanding the real problem — not the one on the brief, but the one underneath it. What follows depends on what we find. That's not vagueness; it's the most honest thing I can offer.
Below are the areas where I work most frequently.
Category Repositioning
WHO IT'S FORCompanies whose brand no longer reflects their market position, their ambition, or their actual customers. Often triggered by: a merger or acquisition, a shift in target audience, a competitive threat, or simply the honest realization that the current brand isn't doing the work it should be.
WHAT WE DO TOGETHERAudit your current category and brand positioning — what it says, what it implies, and where it misses
Conduct or synthesize customer and competitor research to anchor positioning in reality
Develop a positioning platform: the core idea, messaging hierarchy, and proof points
Build or brief the creative expression of that platform
Support internal alignment — because repositioning fails when the team doesn't believe in it
WHAT YOU LEAVE WITHA clear, distinctive brand position you can actually defend — and a team that understands why it matters.
Demand Generation & Performance Marketing
WHO IT'S FOR
Companies whose marketing is running but not converting — or converting, but not the right customers. The channels are live, the budget is allocated, but something between awareness and revenue isn't working.
WHAT WE DO TOGETHER
Diagnose where the funnel is breaking down — and why (hint: it's rarely where you think)
Audit channel strategy, messaging alignment, and conversion logic end-to-end
Identify the metrics that actually matter vs the ones that just look good in a dashboard
Build or restructure the demand engine with clarity on channel role, budget allocation, and expected outcomes
Work with your team to implement, test, and iterate
WHAT YOU LEAVE WITH
A demand generation programme that makes economic sense — where every dollar has a rationale and every channel has a job to do.
Go-to-Market & Product Marketing
WHO IT'S FORTeams preparing to launch a new product, enter a new market, or relaunch something that didn't get the traction it deserved the first time. GTM is where brand and performance intersect — and where poor planning is expensive.
WHAT WE DO TOGETHERDefine the target audience with specificity — segment, psychology, buying behaviour
Develop the positioning and messaging framework for the launch
Build the GTM plan: channel strategy, content approach, launch sequence, and success metrics
Align internal teams on the story and the plan before anything goes to market
Support launch execution and post-launch optimization
WHAT YOU LEAVE WITHA launch that lands — with a clear story, a realistic plan, and a team that knows what success looks like.
Consumer Research & Insights
WHO IT'S FOROrganizsations making significant marketing decisions — repositioning, launching, pivoting — without a clear picture of what their customers actually think, feel, and decide. Strategy built without insight is expensive guesswork.
WHAT WE DO TOGETHERDesign and conduct qualitative and quantitative research tailored to your specific strategic question
Synthesise existing data, research, and customer feedback you already have but haven't fully interrogated
Translate findings into strategic implications — not just data slides, but 'what this means for us'
WHAT YOU LEAVE WITHA genuine understanding of your customer — one that changes how you brief, how you build, and how you measure.
Bespoke Content Creator Coaching
WHO IT'S FORContent creators and influencers who are landing brand conversations but losing deals — or winning partnerships that underdeliver because the brief wasn't right, the metrics weren't framed correctly, or the pitch didn't speak the language brands actually use internally.
You're good at what you do. This is about making sure brands know it.
WHAT WE WORK ON TOGETHERClarify your positioning as a creator — the niche, the audience, and the value proposition that makes a brand partnership director stop scrolling
Decode what brands are actually evaluating when they compare creator content to their own branded content — and how to make that comparison work in your favour
Build your metrics story: the numbers that matter to brand marketing teams, how to present them, and how to frame performance in terms brands recognise as meaningful
Develop your partnership pitch — the deck, the talk track, and the follow-up that moves a conversation from "interesting" to contracted
WHAT YOU LEAVE WITHA clear, confident brand-facing identity — and the fluency to walk into any partnership conversation knowing exactly what the other side of the table needs to hear.
How We Can Work Together
FRACTIONAL OR ONGOING ADVISOR
For companies that need senior marketing leadership on a sustained basis — without the cost or commitment of a full-time hire. I embed as a part of your team, attending key meetings, leading workstreams, and providing the strategic continuity that project-based work can't.
PROJECT-BASED
For defined challenges with a clear scope and timeline. We agree on the problem, the process, and the deliverable — and I bring everything I have to solving it.
Pricing is discussed on a discovery call and structured based on scope and engagement type. I do not publish rates because the right answer depends on your situation.
Let’s Work TogetherIf you're here, something in your marketing isn't working the way you expected — or you're about to make a significant move and want to get it right.
Either way, the best first step is a conversation. Tell me a little about your situation using the form below, and I'll follow up within one business day.
Prefer to book directly? Use the calendar link to find a time that works.